Lots of innovation during Rijk Zwaan Open Field Days

From the 10-14th of February, 2014, Rijk Zwaan Iberica organised the International Open Field Days in Cartagena, Spain. More than 700 visitors made the most of this opportunity to see the winter crops on display at the ‘La Marina’ research station.

In total, 360 different varieties of (amongst others); spinach, lettuce, endive, brassica, corn salad and fennel, were presented in the trial field. Agronomists, producers and dealers, mainly coming from Spain and other European countries, were able to discuss the various novelties. The large number of innovations in spinach and lettuce drew the most attention. Thanks to QR-code technology, visitors were able to receive real-time information about the varieties out in the field.

Retail inspiration
Rijk Zwaan demonstrated an outdoor hydroponic system in combination with specific Rijk Zwaan varieties suitable for this way of cultivation.To inspire the visitors, also several retail packages were presented. Pre-packed salads and other fresh-cut products were on display to show visitors examples of the latest concepts for fresh and prepared produce.

For more information:
Ton van Leeuwen
Rijk Zwaan
Tel: +31 (0) 174 532 487