Chile is already working on entry to Norway and Switzerland. A study by the Chilean government describes the possibilities that apples and berries have in Switzerland and Norway. The Chilean government backs exporters to become the leading apple and stonefruit supplier in these countries, just like South Africa is in the UK.
The agreement between Chile and the four EFTA countries (Norway, Switzerland, Iceland and Liechtenstein) opens new possibilities to become a leading supplier of fruits.
Chilean exporters believe that these markets are virgins in the consumption of these fruits in summer and winter, and understand that they have room to develop.
The tariff reductions between Chile and EFTA countries allow the South American country to be more competitive in the market of fruit and agricultural products, in general.
Apples, with exports above 5.5million Euro, rank fourth in the Top Ten products that Chile exports to these destinations. Ranking fifth, but about to be outranked by other products, are fresh grapes with 3.6 million Euro.
Among the Top Ten, with sales below the two million Euro but slowly increasing their presence, are raspberries and fresh oranges.
Chile has already analysed both markets and knows that Norway has much more potential for the export of apples while Switzerland has a better potential for the export of raspberries and berries. The Chilean government has already submitted this information to exporters and, in 2015, will begin to design specific actions for Norway and Switzerland.
Source: fyh