Fuji apples and Red Anjou pears
Oneonta Starr Ranch growers help celebrate The Year of the Horse
Chinese New Year begins Jan. 31 and encompasses 24 days of celebration. Reaching out to both domestic and export markets, OSRG is providing eye-catching point-of-sales materials for its Fuji apples and Red Anjou pears.
According to Oneonta Marketing Director Scott Marboe, the promotion will launch at the start, in all markets and will run longer in select Asian markets. The program can include all varieties of apples and pears, although Marboe said current focus is on Fujis and Red Anjous. “Red is a very popular color in Asia, and of course our Fuji’s have long been associated with Chinese New Year,” he said.
Going into 2014, demand for fruit is high, Marboe said. “It’s great, actually better than we expected for this time of year. We’ve seen the typical after-Christmas slowdown, but demand has remained very steady, and we expect that to continue,” he said.
As for the Year of the Horse, related to the Chinese astrological fire sign, followers celebrate it as a time of adventure and surprises. Tradition says the Horse is also a symbol of high energy and productivity, two traits associated with the health-giving properties of fresh apples and pears.
For more information:
Scott Marboe
Oneonta Starr Ranch Growers
Tel: +1 509-888-5120
Email: scottm@starranch.com
www.oneonta.com