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Gianni Amidei (Alegra)

Italy: Good start to the kiwi campaign

"The Italian kiwi campaign is going on as expected, especially thanks to exports to Asia, China and North America. The domestic market is doing less brilliantly," this is the first assessment on the campaign of Gianni Amidei (in the photo), CEO of Alegra, a company part of Apo Conerpo, European leader in the fresh produce sector.

"At a domestic level, production is more or less like last year, i.e. around 4.2 million quintals. The produce collected from Agrintesa partners is slightly more than 2012 (+8%), which confirms the general trend of the Emilia Romagna area."
This increase is essentially due to the weather, which delayed harvesting, therefore favouring the size of the fruits.

"The quality and the size of kiwis is definitely better than 2012, especially in Emilia Romagna," confirms the CEO.

"As regards the next few months, we expect a concentration of exports towards the Far East for logistics reasons. At the same time, the problems in the domestic markets will continue, whereas we expect good demand and quotations on the European and North American market between March and May thanks to weather problems in Chile."

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