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India: Fresh produce finds new packaging solution with Prime

AVI Global Plast unveils ‘Prime’ - a range of punnets/trays for fresh fruit and vegetables under its flagship brand “Prime”. Synonymous with Innovative Rigid Packaging Films, AVI Global Plast realizes the importance of fresh produce packaging in a dynamic and ever-evolving economy like India.



In India over the last decade or so, there has been a paradigm shift in the retail scenario - from door to door hawking to small shops and establishments, to organized retail and to online shopping. The marketplace has evolved at a very rapid pace but the mechanisms to support it have not kept up the pace, specially where packaging is concerned. "At AVI, we recognize the fact that growers and packers require better packaging to enhance product value for the end user - through better dynamics, aesthetics and provide longer shelf life to produce. At the same time, we have consciously endeavoured to retain cost dynamics and the ‘easy to handle’ features of our products," explains Director Sukhdeep Sethi.



‘PRIME’ is the fresh new packaging solution for retailers, consumers, growers and packers that replaces traditional packaging to suit the ever-evolving retail scenario. It offers overall convenience to the retailer and delivers quality produce to the shopper. The products’ unique formation helps the fresh produce sustain multiple handling shocks and its vents allow free flow of air to keep the contents fresh for a longer duration.



AVI offers these products/punnets in PET and r-PET. Every product is made using 100% food grade raw materials, certified under EU and REACH norms. Besides, AVI’s production facility is IS0 22000 and BRC (under implementation) certified, keeping in mind global quality standards and requirements.



"Our range of products are readily available for a variety of products like grapes, strawberries, tomatoes, litchis, dates, pomegranate arils, baby corn, mushrooms, etc. In addition to this AVI has a state of the art infrastructure to develop new designs and implement new products as may be desired by the market, said Mr Sethi.

AVI Global Plast will be showcasing their range of products at the upcoming Fruit Logistica Show in Berlin, 5 to 7th February 2014. Hall 5.2/C-22.

For more information
Sukhdeep Sethi
AVI Global Plast
Email: sethi@avigloplast.com
Tel: +91 982 045 2598