Turbana program to help retailers capture growing market

Turbana Corporation have announced a unique program for its Tropicals line that will help retailers capture the ethnic market, which is the fastest growing segment in the US population. Nielsen reported Hispanics and Asians increased 47.3% and 51% respectively between 2000-2012; this increase is expected to triple by 2050. Ethnic consumers value fresh and high quality fruits, eat at home four to five times per week, and cook from scratch more often than the average consumer. They also shop about two to three times per week and spend more dollars per visit. Turbana’s goal for its tropicals program is to help retailers optimize sales by capturing these growing segments of the population and to help them stay ahead of their competitors by making their stores a one-stop-shop for ethnic markets.

With Turbana’s tropicals program, retailers now have the opportunity to reach a very specific and substantial consumer market in the United States, while introducing mainstream consumers to ethnic tropicals. Turbana is also offering a mobile application where each retailer can login, learn more about ethnic tropicals, their consumer profiles, and discover relevant demographics in each of their stores’ market area in order to customize their tropical produce and cater to that population’s needs. In addition, the program is offering retailers knowledge of ethnic holidays so retailers can be equipped with specific produce for holiday occasions. QR codes will also be featured on a selection of the tropicals that provide creative recipes, appealing to both the ethnic markets and the mainstream consumer.

“Our goal is to give retailers an opportunity to garner a new type of consumer with high buying power,” says Ricardo Echeverri, Vice President of Turbana Tropicals. “The ethnic market in the US is a significant one, one whose diet is dependent on tropicals, and we want to help our retail partners turn their stores into a destination for this quickly growing market.”

Turbana will be showcasing their tropicals program at PMA Fresh Summit 2013 in New Orleans. Located at booth number 4139, Turbana will have a chef demonstrating recipes using two of the most common ethnic tropicals, yucca and chayote, as well as iPad’s that demonstrate how to use the new application. Turbana’s tropical line includes yucca, chayote, eddoes, batata, malanga lila, calabaza, yellow yam, dry coconut, name, aloe vera, malanga coco, and malanga blanca.

For more information:
Eva Fedderly
Spun PR
Tel: +1 (646) 450-0743
Email: eva@spunpr.com