New research at Cranfield conference confirms importance of ethylene removal in extending strawberry product life
The two presentations at the VI International Conference on Managing Quality in Chains (at Cranfield University from 2-5 September)1 are based on research utilising the commercially-proven ethylene-removal technology used in It’sFresh! ethylene-removal pads. PhD researchers at Cranfield will present ground-breaking new experimental results that explain why removing ethylene (using It’sFresh! technology) can extend the post-harvest life and quality of strawberries—full details will be announced at the conference.
Simon Lee, Chief Marketing Officer at It’sFresh!, comments: “These independent studies, undertaken using our ethylene-removal technology, will reinforce what we and It’sFresh! customers already know from commercial experience: strawberries and other berries need effective ethylene management just as much as other types of fruit if they are to arrive at the consumer in top condition and avoid being wasted.
“We’re proud to be the subject of academic discussions at such a prestigious event—the UK’s first international postharvest conference for 25 years—and to support it as a Platinum sponsor. This is a fantastic opportunity to bring together leading scientists, policy makers and industry chiefs, to debate key issues for the fresh produce industry, such as quality, waste and how to meet future demand with the world’s growing population.”
It’sFresh! is currently being used by supermarket chains in the UK is helping to fight the war on fresh produce waste. The pad, inserted into fresh produce packaging, traps and locks away ethylene gas (the fruit’s natural hormone, responsible for the premature ripening and decay of produce on its journey from growers to consumers). Based on current commercial roll-out It’sFresh! typically saves around 50% of in-store waste and adds a minimum of two days’ product life.
Simon Lee concludes: “Our technology is a British innovation with the potential to make a global difference in the fresh produce industry. It’sFresh! has been shown to effectively remove ethylene throughout the whole supply chain, not only in strawberries and other berries, but also in tomatoes, avocados, stone fruit and pears. Its simplicity makes it readily applicable in both developed and developing world, and emerging markets.
Hosted by Cranfield University, MQUIC 2013 aims to provide a holistic supply-chain context for the many technical innovations that maintain fresh produce quality. It will provide a forum for leading academics, industrialists and students, to evaluate the entire fresh produce postharvest supply chain, covering topics such as reducing waste and resource mapping, consumer-centred technological advances and integrating supply chain management with novel postharvest technologies.
For more information: visit itsfresh.com or contact:
Simon Lee, Chief Marketing Officer (UK)
ItsFresh
Tel: +44 (0) 7770 934 005
Email: simon.lee@itsfresh.com
website: itsfresh.com