Love One Today - food and wellness education program for avocadoes
The Hass Avocado Board developed a distinctive mark to support the Love One Today program with the words “fresh avocados” and nutrition benefit messages “naturally good fats + cholesterol free” which provides a clear and simple unifying nutrition message to encourage consumers to enjoy fresh avocados every day. The new mark is available at no cost for the industry for use in marketing communications to promote fresh Hass avocados.