Growing interest for Argentinian fruit in Russia and Asia

Salixfruits, a fruit trader based in Argentina, has truly taken off this year with the opening of offices in the United States, Mexico, and soon also in Peru, intended to carry out a double importer-exporter role. The company's main products include pears, apples, grapes and stone fruit.

Juan Martín González Pita, founder of Salixfruits, affirms that "the firm pursues to add substantial value to the producers and help them maximise their results. We provide medium and small producers with a professionalised commercial structure with over 10 years' experience."

According to González, despite the reduction of demand in absolute terms, fruit consumption levels are the same. "The difference is that people are now more careful to avoid wasting food. Supermarkets, by adopting pre-packaged formats, also contribute to this change in consumption habits."

As for markets, Salixfruits works mainly with the Middle East, Russia and South East Asia. González explains that "these markets pay well, with fixed prices and are good to do business with. They do not ask for certificates or demand high import taxes. The only problem is that there are no logistic infrastructures or cold storage services to make large shipments."

In Europe, the firm only makes occasional small deals with Spain and Italy. The current strategy is to close deals at fixed prices and with more guarantees, something which, according to González, the European market is not offering.

"I would be interested in developing South Africa as origin, as our clients demand South African products. Another interesting market is India, which despite not being logistically advantageous, offers a potential market of 10 million willing to pay Premium prices," concludes Juan Martín González Pita.

For more information:
Salixfruits
Argentina
Juan Martín González Pita
Skype: jmgpita
juan@salixfruits.com
Tel. +54 11 3221 3649
Mob. +54 911 5039 7981