US: Green Giant Fresh to unveil new lines at PMA

Green Giant Fresh announces today the addition of 15 new fruits and vegetables to their retail product line that will be unveiled at the company’s PMA Fresh Summit booth #1238. Rounding out 33 produce department categories, these products will be available year-round for national distribution. The product line includes, butternut Squash, artichokes, radishes, brussels sprouts and corn as well as various greenhouse tomatoes, peppers and cucumbers.

“From the most comprehensive set of products to the number one cause marketing program, Green Giant Fresh is committed to growing produce sales and profits for our customers across North America,” said Jennifer Fancher, Director of Marketing. “We are thrilled to offer our customers a broader product line to meet the needs of their unique shopper demographics. And we are equally excited to offer retailers the added value of Box Tops for Education coupons on 11 of our 15 new products.” Green Giant Fresh is the only fresh produce brand featuring Box Tops for Education, the number one cause marketing program in the United States. Since its inception, Box Tops for Education has earned over $475 million for schools nationwide. In addition to the expansion of Green Giant Fresh’s Box Tops for Education through the new product line, the company is also announcing the addition of Box Tops for Education coupons on five existing products:

Celery - sleeved
Celery Hearts
Green Onions - 5.5 oz. bag
Sweet Baby Broccoli – 8 oz. tray
Grape Tomatoes - 10oz. clamshell

For more information:
Mishalin Modena
Green Giant Fresh
Tel: +1 831 751 1379
mmodena@greengiantfresh.com
www.greengiantfresh.com