Every weekend until September 6th
Search for a Valfrutta fresh stop along the Italian freeways this summer
"Valfrutta Fresco", a new Italian brand for fresh fruit and vegetables has signed an agreement with the national freeway company Autostrade in order to open some specials points of sale for the best locally produced peaches and nectarines.Every weekend until September 6th, travellers and tourists..... 0 comments


"Raspberry season starts in ernest next week"
First openfield berries harvested at BerryBrothers
Soft fruit company BerryBrothers from Roggel, Holland has begun to pick Dutch open field blackberries, raspberries, red currants and blueberries. BerryBrothers grow soft fruit on 40 hectares. The first blueberries are now being harvested. Albert van Zuilen from BerryBrothers says that they can preserve..... 0 comments


NL: Cerisa: a new cherry brand in the top sector
As the new cherry season begins a new brand of Dutch cherry appears on the market: Cerisa. A cherry which shoots immediately to the top end and which the connoisseur can delight in. According to top growers Rob Janssen and Willie Bouwmans Cerisa is a quality band in more than one way: "It's not only the..... 0 comments


"We want to keep the line as short as possible"
Van den Broek Kleinfruit introduces Mixed Berry's
Van den Broek Kleinfruit from Dinther, Brabant, Holland grows red currents, raspberries and brambles. By growing in greenhouses as well as outside they pretty much deliver produce all year round. Frank van den Broek manages, together with his parents, the company which has greatly expanded in the last few..... 0 comments

Week 25 and 26
Diego De Lucca (Alegra): a comment on the starting of the Italian summer fruit's season
Diego de Lucca, export manager of the Italian fruit company Alegra, comments on the beginning and actual trends of the stone fruit commercial season.General situationItalian stone fruit season is starting later than in 2008. First precocious varieties in Southern Italy are being harvested 10 days..... 0 comments

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New from Apofruit Group: Solarelli branded cherries!
Launched October 2008, "Solarelli" is a new brand owned by the Italian group Apofruit and designed to identify top-quality fresh products. Solarelli offers a wide range of seasonal Italian fruits and vegetables. After Sicilian tomatoes, Emilian pears, Latium's kiwis, Calabria's clementines and strawberries..... 1 comments

WATERMELON fashion branded " without pips ", property of A.G.F., continues its marketing in 2009
Another year comes to the point of sale with the brand name Fashion watermelon "without pips", an incomparable fruit that brings together all the qualities that the consumer looks for in a fruit: quality, exquisite flavour and comfort. During 2009, A.G.F. continues supporting it's clients with a strong..... 0 comments

Spain:
The melon campaign is facing lower prices and a fall in consumption
The melon campaign maintained last year’s melon production figures in the main producing areas, but faces lower prices under the current economic crisis and pressure from its major distribution. The communities of Castilla-La Mancha, Andalusia and Murcia provide more than seventy percent of the total..... 0 comments


With 25 Years of Achievement in Developing and Crossbreeding
Ben-Dor Fruits of Yesod Hama’ala launches a Gourmet Fruit Line
Ben-Dor Fruits of Yesod Hama’ala has launched the Gourmet Fruit line. Gourmet Fruit is the result of 25 years of continuous work on developing and crossbreeding varieties in order to obtain fruit that excels in meeting consumer taste as well as nutritional content. Gourmet Fruit is packed and branded in..... 0 comments


Special FreshPlaza on Summer Fruit starts in June
When the sun and the heat arrives in the Northern Hemisphere, local groceries start to exhibit the fruits of the season: amongst others apricots, peaches, cherries, melons and different berries are part of the regular selections. Local fresh produce replaces tropical fruits and late fruit competitors from..... 0 comments

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