Job offersmore »
- Corporate Grower - Camarillo (CA), USA
- General Manager China - Kunming, China
- Buyer greenhouse crops - Almeria, Spain
- Trucking Fleet Manager - Azerbaijan
- Fresh Produce Traders Required for a Leading Dutch/UK Fresh Produce Business
- Key Accountmanager Horticulture Glass
- Product & Applicatie Specialist Opkweek
- Assistant Grower - Canada
- Experienced International Buyer/Seller Germany
- Project and Sales Manager - Russia/Caucasian Region
Top 5 - yesterday
- No news was published yesterday.
Top 5 - last week
Top 5 - last month
- Amazon: Steeper price cuts at Whole Foods Market
- Year-round produce for Canada’s most northern communities
- BILLA Online Shop: over 50% of the online shopping baskets contain fresh products
- Turkish tomato exports shot up 46% in October
- South Australia agricultural exports have increased due to new airlines
Exchange ratesmore »
US: Michelle Obama praises Disney healthy food advertising moveThe sights of TV advertisements for junk foods on children's channels may become the stuff of history.
The Walt Disney Company, the presence of First Lady, Michelle Obama, has announced that all food and drinks advertised on its channels now have to meet federally approved nutrition standards.
Obama praised Disney's decision. "It's huge. Just a few years ago if you had told me or any other mom or dad in America that our kids wouldn't see a single ad for junk food while they watched their favorite cartoons on a major TV network, we wouldn't have believed you," she said.
It's a voluntary move, but it has the power to bring about big changes in the way that food is marketed to children in the US. Disney has such a huge following that it is unlikely not to give ideas to other companies.
"We're taking the next important step forward by setting new food advertising standards for kids," said Disney's chairman and CEO, Robert Iger.
Across the US, a third of children and adolescents are classified overweight or obese. Meanwhile, they are exposed to $1.6bn a year worth of food and drink advertising.
Disney's initiative, branded the Magic of Healthy Living, will not come into effect until 2015 as a result of long TV advertising contracts. As part of the move, the company has introduced a new set of nutrition guidelines to which all adverts from that date will have to adhere, modelled on federal health standards.
Publication date: 6/6/2012
Receive the daily newsletter in your email for free | Click here
Other news in this sector: