US: Pear Bureau Northwest promotes Bob Koehler to lead role
In this new position at the Pear Bureau, Koehler will serve as the liaison between the President & CEO and the Regional Marketing Managers based throughout the U.S. and Canada. He will take a lead role in developing fresh pear marketing strategies and implementing programs throughout the domestic and Canadian market.
Koehler will continue to custom tailor retail marketing programs for accounts within his territory, which includes the Northeast U.S. and Eastern Canada, but will also have increased involvement with the Pear Bureau’s overarching marketing initiatives across all domestic territories.
Prior to joining the Pear Bureau’s marketing team in 1989, Koehler was Assistant Produce Merchandiser for Safeway - Denver Division for 21 years, and also served two years at Peter J. Schmitt Co. as Director of Produce Procurement and Operations – Ohio Division.
"Bob is a well known and respected industry veteran," said Pear Bureau President & CEO Kevin Moffitt. "We look forward to his continued leadership and insight as we develop the pear category throughout North America."
For more information:
Cristie Mather
Pear Bureau Northwest
Tel: +1 (503) 652-9720
Fax: +1 (503) 652-9721
cmather@usapears.com
www.usapears.org