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EU: Total Cherry optimistic about new season

Jon Clark, Director at Total Cherry is quietly optimistic about the coming cherry season despite the slow start. At the moment its 10 days behind schedule due to continued drops in temperature in Spain and other producing countries.

Spain, Italy and Bulgaria are now getting underway with small volumes of fruit. Clark says a slow start to the season is not necessarily a bad thing, many growers believe a slow growing process improves sugars and cell structure in the cherries.

Volumes may be down on last year in most producing countries, around 80% of last year. Recent storms in France, Greece and rain in Spain also caused a bit of damage.

The UK crop has had a good fruit set but according to Clark there could be a bigger drop off this year, and of course the season will be a little later by around  10-14 days.

The Washington cherry season is larger and earlier this season so it will overlap a little more with the European this year, with air-freight through July and sea-freight through August & September.

For more information:
Jon Clark
Total Cherry
Tel: +44 1775 717180
Mob: +44 7525 668880

Publication date: 5/23/2012
Author: Nichola McGregor
Copyright: www.freshplaza.com


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