A+ | A-
US: Ready Pac to offer Disney themed products

Ready Pac Foods, in collaboration with Disney Consumer Products, has announced a new line of fresh, healthy and convenient foods themed to Disney’s most beloved characters and films. The Disney collaboration will leverage Ready Pac’s expertise in fresh foods with Disney’s universal appeal.

Ready Pac plans to launch and promote these new products in time for back-to-school in August, 2012. The line will initially consist of 10 new products, including kids salads, mini-meals/snacks and party platters. The overall goal is to provide kids with great tasting, healthy food choices for lunch, snacks and parties that parents can feel good about. Products will be available where fresh foods are merchandised within grocery, club and mass merchandise stores.

"Ready Pac is thrilled to be working with Disney to promote healthy eating and getting kids to eat more fruits and vegetables," explained Tristan Simpson, Director of Marketing at Ready Pac. "Working with the Disney brand will allow Ready Pac to leverage the beloved Disney characters to make produce more convenient and appealing to kids, while providing parents with healthier options."

The new items will be sold under the Ready Pac label and will feature Disney characters. "Kids will recognize their favorite characters on the labels, and Mom will recognize the Ready Pac brand, a symbol of quality that they can trust," says Simpson. Adding to the overall experience, the packaging will include something "extra" for the kids to discover inside, to engage them in the making the connection between health and having fun.

Ready Pac has a track record of stellar quality and food safety practices, along with a philosophy of innovation within the produce industry. The collaboration with Disney Consumer Products is an opportunity for Ready Pac to introduce new segments into the growing category of fresh produce while providing healthy options for kids and families.

For more information:
Tristan Simpson
Ready Pac
Tristan.Simpson@readypac.com
www.readypac.com

 

 

 

 
 

Publication date: 5/2/2012


 


Receive the daily newsletter in your email for free | Click here


 

Other news in this sector: