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developed by Smurfit Kappa

New packings for Fresh Produce Growers

Smurfit Kappa have developed two new packings for
Fresh Produce Growers for the new season. The tomato boxes for loose tomatoes have recently been introduced to the fruit and vegetable market under the name Greenlabel and Vitura. FPG is a leading Growers Association with a large area for loose tomatoes. The following are part of the group: P.N. Hoogerbrugge, A. de Bruijn en Zn., Gebr. L. and J. Voskamp, Kwekerij Keijzer, O. Hoogerbrugge and P. Doelman with respectively the FPG varieties Red Allure, Greenlabel, Vitura and Majestic.

The corrugated carton Greenlabel box has as a base a woodgrain
print with a tomato.

The corrugated Vitura packing in the well-known colours, but now with 
a new design, which clearly attracts attention in the chain.

To add the printing a pre-printed liner was used. The roll of paper was printed in advance in flexo and the outside layer added by the corrugated carton machine. Both designs look fresh and sparkling and are recognised immediately.
Smurfit Kappa add colour to the fruit and vegetable branch. With their own production possibilities in Offset, Flexo or Preprint packing becomes a definite eye-catcher at the point of sale. With these techniques there is the possibility to add the desired printing in up to 8 colours in glossy varnish. 

For more information:
Smurfit Kappa
+31 (0)313 678 423.

Publication date: 4/16/2012


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