US: Combs Produce unveil new Hispanic line
Calidad, meaning quality, is a customer-focused service grounded in consumer research, connected to trusted growing partners, and bundled with flexible service capabilities that positions Combs’ customers to meet the evolving needs of the Hispanic consumer at foodservice and retail.
"After months of learning more about today’s Hispanic shopper and fully understanding the needs of this ever growing demographic, I am pleased to present, Calidad," said Jeff Partridge, CEO of Combs Produce. "The Calidad program offers quality, freshness and value, backed by the trusted Combs name, an experienced staff and solid customer service."
Calidad will officially launch on May 1, 2012, at the United Fresh 2012 event in Dallas. The line will offer seasonal produce items and year-round offerings like jalapenos, serrano peppers, poblano peppers, anaheim peppers, tomatillos, roma tomatoes and avocados. Eventually Calidad will have a full line of Hispanic products running through the Combs Produce McAllen FOB facility, allowing for fresher products and guaranteed quality straight from the source in Mexico.
"Calidad takes Combs to a new level," said Martin Moreno, Hispanic Director. "We aren’t offering just a line of Hispanic produce items. We provide all-around expertise – from knowledge about fresh produce trends to merchandising and menu solutions for foodservice and retail customers. In addition, we have worked in concert with our grower partners to ensure that we maintain a high level and quality of produce that meets the highest food safety standards."
The new line brings value to the company’s already well-established products and services and will expand based on the needs of Combs Produce customers. Moreno says the end goal of the program is to eventually offer a broader array of Hispanic produce items – all fresh from Mexico.
For more information:
Doug Dobbs
Combs Produce
Phone: +1 800 466-6086
ddobbs@combsproduce.com