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US still not eating enough fresh produce

Dietitians, doctors, mothers and even the First Lady are all pushing Americans to eat more fruits and vegetables, but is this health drive actually going anywhere?  Michelle Obama are all prodding Americans to eat more fruits and vegetables. How's it going?

Not according to Elizabeth Pivonka, chief executive of the Produce for Better Health Foundation. "Unfortunately, consumption has been flat since 2004,"  she said  "Most surprising is that consumption among seniors has actually declined 8 percent since then."

Her research claims to have uncovered several reason for this - the recession is one, but established eating patterns are another. it seems that many parents will buy only what they know their children will eat. She also says there is an unwillingness to find new ways to make fresh produce taste better.

Apparently many decision makers in households living on less than $50,000 per annum do not seem to associate fruits and vegetables with health and wellness at all.

Americans, on average, only eat around 1.8 servings of fruit and vegetables a day, instead of the recommended 5.

However, there are exceptions to the rule. Consumption in mothers is relatively good, as is that in children between the ages of 2 and 12.

Food marketers are countering with health and wellness websites, new higher-profit fresh choices, recipes, cooking classes and a few staff stores with a nutritionist advising how to spice up old side dishes for health.


Publication date: 3/20/2012


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