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Spain: Gruventa strengthens collaboration with Cajamar

The fruit and vegetables trading company, Gruventa, with headquarters in Lorquí (Murcia) has strengthened its collaboration with the financial entity CAJAMAR.

The general director for Gruventa, Fermín Sánchez Navarro, explained that they are "quite happy after the meeting with Cajamar, since it's a serious entity with prestige, that makes us believe in a positive and fruitful collaboration".

At the same time, Fermín Sánchez explains that "Cajamar, is very operative and agile in the international business. It's at the level of maximum efficiency in the horticultural internationalization".

QR coding campaign

A representative of Gruventa had a meeting in Berlin at Fruit Logistica with the territorial director in Murcia for Cajamar, Bartolomé Viúdez, and the coordinator of Agricultural Businesses in Murcia for the same entity, Jesús López. As Fermín Sánchez explained, "we took the chance to show them our QR coding campaign and inform them about the importance of such promotion for the regional horticultural sector, underlining its nutritional and dietetic values".

International dimension

At the same time, Fermín Sánchez, pointed out that "at the moment, we are very happy with the evolution of our company. It's acquiring a significant international dimension, so we are working with good distribution chains, that value the quality of our horticultural products".

Source: Murcia.com

Publication date: 3/5/2012


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