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UK: Morrisons launches new vegetarian food range

Morrisons has launched a new vegetarian food range across the UK, under the brand name 'M' Kitchen. The range contains 19 new dishes, including NorthIndian Vegetable Curry and Crushed Charlotte Potato Melter with West Country Cheddar Sauce.

Morrisons Executive Chef and Head of Innovation, Neil Nugent, said that the range “sets a new standard” for vegetarian meals on the market. The retail chain said that it plans to continue to expand its vegetarian selection over the course of the year, and will add further products to the line in time for Christmas.

Source: www.internationalsupermarketnews.com

Publication date: 2/14/2012


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