2011 was the year when "All Lemon", the quality seal for Argentinian lemons, strengthened it's international presence in several international markets. With this end, All Lemon participated in several agro-industrial fairs in the world like Fruit Logística in Berlin, Asia Fruit Logistica in Hong Kong, World Food Moscow, Gulfood Dubai and Fruit Attraction in Madrid.
The team of ALL LEMON at Fruit Logistica 2011
Carlos Parravicini, general manager for Argenti Lemon, member company of "All Lemon" since the seal's creation, affirmed: "The presence in Dubai was quite interesting as we participated also as exhibitors in conferences where we could explain how All Lemon works and the benefits accomplished by managing success and trust from clients".
For the associates of "All Lemon", in 2011 it was of key importance to use the quality seal. Despite a very difficult campaign, with markets retracting and fearing the crisis, the imposition of the Quality Certification ALL LEMON allowed them to end the year comfortably and believing. "Our associates and their lemons show, once more, to be the best on every level", ended Parravicini.
For the associates of "All Lemon", in 2011 it was of key importance to use the quality seal. Despite a very difficult campaign, with markets retracting and fearing the crisis, the imposition of the Quality Certification ALL LEMON allowed them to end the year comfortably and believing. "Our associates and their lemons show, once more, to be the best on every level", ended Parravicini.
Pallets of lemons ready to be exported with the quality seal ALL LEMON
For the year 2012, partners of All Lemon wish to manage a wider opening in new markets like in the Middle East, Singapore, Malaysia, Hong Kong and Indonesia. The associates have it clear that they must keep on maximizing the developed quality criteria and keep on betting on an excellent service to manage their objective of positioning in new markets and keep on giving quality to the present clients.
"All Lemon is working hard to keep the concept, not only among importers and destinations, but also among other institutions or producing groups from other countries that see in All Lemon a way to rank their product. At All Lemon we make the effort and see the benefit of exporting certified lemons. Companies that still don't have the seal want to be a part of it - just three new companies joined us, making 15 - understanding that this is the way to bring them competitiveness. Our aim is also to keep on adding more companies. It's essential to understand that Argentinian Lemons with the Quality Certification All Lemon is not the same as 'Argentinian lemons'. The added value is tangible", assured the director of Argenti Lemon.
ALL LEMON
The 15 companies that form All Lemon are: Argenti Lemon, Cauquén, Citrusvil, Citromax, F.G.F. Trapani, Frutucumán, Juan Sigstad SRL, La Moraleja, La Patria SRL, Latin Lemon, Ledesma, Moño Azul, Pablo Padilla, San Miguel and Univeg Expofrut Argentina.
The presence of All Lemon at Fruit Logistica 2012 will be quite important as it's the two year anniversary for the Argentinian quality seal and it's going to be celebrated at the Berlin fair. "The best way to celebrate is to show that we strengthened our position, that the work regarding quality was done. It keeps being done and growing", expressed Parravicini about the anniversary of All Lemon.
The Argentinian quality seal will have its own stand Hall 25 - A16, and it willhave a very original appearancel. There will be surprises and shows to attract everybody's attention. "Last year the concept was a national football team, as we were 11 companies, but now, that we have grown in number and we kept up with our promises, the creative concept is different. Our clients and the public will be fascinated, and will have no doubts that ALL LEMON is real", concluded Carlos Parravicini.
For more information:
Martina Delacroix
All Lemon
All Lemon
Email: md@martinadelacroix.com
Tel: 0054 911 664 47260