Nunhems to unveil new products

Berlin’s Fruit Logistica exhibition, held from February 8-10, will provide Nunhems with an opportunity to enhance its reputation as an innovator still further this year with a number of new developments unveiled on its stand (A-06 in Hall 1.2).

Its award-winning Intense tomato range has been extended with the addition of new shapes and larger sizes, making it an attractive option for new sectors and different applications in the marketplace.

The company has also added a new positioning to the Intense name: ‘The Chef’s Tomato’, identifying it as an essential ingredient for professional users and an aspirational one for amateur cooks.

“We want to target people who love cooking for their work or their hobby, whether they’re in a sandwich shop or in a catering business, and tell them that this product is perfect for them,” says Daniel Kretzschmar, Nunhems Produce Chain Manager for Europe, Middle East and Africa.

Cost-cutting and waste reduction will undoubtedly be major themes at this year’s show. Intense’s non-leak properties certainly fit the bill in that respect. Similarly, waste reduction is also a theme running through a number of its other new launches, including the ground-breaking Kirene Galia melon, which changes skin colour from green to brilliant yellow when it’s ready to harvest, a fail-safe way of avoiding unripe product.

Nunhems will also exhibit its entire portfolio of fruit and vegetable seeds designed to meet the needs of all sectors in the fresh produce markets.

For more information:
Daniel Kretzschmar
Tel: +33 614 708 837
daniel.kretzschmar@bayer.com

Laura Santamaria
Tel: +34 96 159 42 28
laura.santamaria@bayer.com