Among the exhibitors at Fruit Logistica 2012 (Berlin, 8-10 February) there is the Sicilian OP Rosaria, who has attended the event for years. FreshPlaza interviewed the owner, Aurelio Pannitteri (pictured), for a comment about the 2011/12 citrus season.How did the 2011/12 citrus season start on your area?
The citrus season started during a period of a deep economic depression. The drop in consumption means for us a reduction in requested volume.
Nonetheless, we can try to work in the best way. Through various promotions we try to support our clients and final consumers.
Data shows smaller sizes for oranges this year. How did the phenomenon occur in your area?
In Sicily the phenomenon of medium-lower size is common. In this citrus campaign we should be satisfied with a smaller product, but with high quality.
How much produce will be processed into juice?
About 35% of produce is destined to processing for juice.
The advertising campaign about Rosaria juice and oranges started on TV. On which channels and how long will it be broadcast?
Our advertising campaign is on Italian TV channels Rai, Mediaset and digital channels La7 and La7D, Alice. We are on air from the second week of December 2011 till March 2012.
Click on Play to see the Italian spot.
Which are your main sales markets? Did you record fluctuations compared to 2010/2011 season?
Our main distribution channel are big retail and markets. Compared to 2010/2011 season there were no fluctuations.
OP Rosaria will be at FRUIT LOGISTICA 2012 in Berlin, Hall 2.2 / Stand B-08.
Contact:OP Rosaria
S.P. 135 - C/da Belpasso
Catania (CT) - Italy
Tel.: +39 (0)95 7913562 / 3
Fax: (+39) 095 7913564
Email1: info@aranciarosaria.it
Email2: info@pannitteri.it
Web: www.aranciarosaria.eu