South Africa: Farmsecure optimized from farm to shelf

Farmsecure is an innovative participator throughout the agricultural value chain whose agricultural operations are optimized from farm to shelf. Privately owned, Farmsecure was founded in 2004, following 16 years of change in the South African agricultural sector. At this time, Jerome Yazbek, founder and CEO, was approached by a group of Free State farmers, seeking a model for sustainable and profitable agriculture in South Africa.

Farmsecure was founded on four operational principles (on grains):

• Precision agriculture as base
• Working capital
• Innovative insurance products (risk mitigation)
• Intelligent crop marketing

Today, Farmsecure with its family of companies and partner operations, has a presence throughout South Africa’s nine provinces, as well as abroad.

Farmsecure's vision is to be a meaningful contributor to securing the world’s food supply, by creating sustainable and profitable agricultural enterprises, where the process is optimized from farm to shelf.

The achievement of this goal is realised through its family of companies being represented through the agricultural value chain, including:

1. Primary agriculture
2. Agricultural technologies
3. Agricultural inputs
4. Innovative Insurance
5. Structured financial support
6. Management information systems
7. Commodity Processing
8. Hedging and Trading of agricultural outputs
9. Related logistics and supply chain infrastructure
10. Commodity Marketing and Export
11. Enterprise development
12. Development, education and training

By being represented across the entire agricultural value chain, Farmsecure and its family of companies ensures that its farmers and farming operations are truly sustainable and profitable, achieving its vision to contribute to world food security.

Contact:
Cherise Collins
Farmsecure Holdings (Pty) Ltd
Office +27 (0) 21 974 4906
Fax 086 658 0376
Mobile +27 (0) 73 250 6045
Email: Cherise.Collins@farmsecure.co.za
www.colorsfruit.com
www.farmsecure.co.za