At Interpoma 2018, an agreement was signed for the exclusive marketing in Italy of the Fengapi variety. This term is composed of three words: Feno (the company that developed the variety), Gala and Pink Lady/Cripps Pink (the two apples from which the new cultivar derives).
The Melinda and the La Trentina consortia obtained this. At the end of the official presentation of the varieties, the president of the two POs Michele Odorizzi and Rodolfo Brochetti signed the agreement with Feno.
The moment of the signing
The Evelina GmbH International managing director Arno Überbacher and the Feno general manager Mr Albert von Sontagh showed the graphic layout and the marketing name: Tessa.
Next spring, 400.000 plants will be planted in different European productive regions on almost 100 hectares.
The Feno GmbH president Reinhard Kaneppele claims that the tests conducted thus far look promising, “The apple has a Ferrari-red colour skin and a white pulp. Usually, it is harvested towards the end of September and it can be easily preserved, as we have seen. The apple is aromatic, juicy and sweet, as many markets demanded. The Tessa apple has a very good potential on an international level.
Additionally, this ‘new entry’ represents an improvement of the agreement between the Consorzio Melinda and the Consorzio la Trentina. Furthermore, this collaboration facilitates the marketing and the promotion of this produce.
Fengapi-Tessa samples during the Interpoma 2018
It is indeed crucial to promote the different apple varieties. In order to do that, it is necessary to find the best suited productive area. In this way, the two POs can improve their productions thus ensuring a quality that can satisfy both the customers in terms of organoleptic qualities and the partner producers in terms of revenue.
We want to devote at least 250 hectares to this apple within the next 5/7 years. With regard to the fruit farming, the harvesting period is similar to the Golden Delicious’s one (+2g). The plant grows regularly and without any alternation problems. The trimming is quite easy and the apple does not have any problems related to skin-burns.
It can be farmed on plains up to 900 meters. It has a fine, sweet and juicy pulp. The taste is aromatic and pleasant. It has a high specific weight, great compactness, a long cylindrical shape, smooth skin and a bright and intense red colour.
Several tests regarding the preservability of the produce were conducted in collaboration with Agrofresh, the E.Mach Foundation and the Laimburg Institute. The results were excellent. The produce could resist even extreme stress conditions.
Per maggiori info:
Feno GmbH
Handwerkerstr. Süd 1
39044 Neumarkt (BZ)
Tel. +39 0471 81 33 36
Fax +39 0471 82 15 07
Email: info@kaneppele.com
Web: www.feno.it/de