Olivier Maugeais, Pom'Evasion:

France: "Gala and Golden 2018 harvest particularly affected"

Pom'Evasion is one of the leading French apple producer organizations. Olivier Maugeais, Associate Director, describes the situation of the French market: "Around the beginning of September, the climate made some varieties mature early. Their limited storage capacity created a disruption in the market. Nevertheless, some balance is expected in the next two months as the total harvest is lower than expected. "

Olivier Maugeais

"The main varieties of the French market are the Golden and the Gala. The harvest of the Golden is very small, and the volumes of the Gala are 10% to 15% lower than what was announced. The market will recover fairly quickly. "

The orchards of Pom'Evasion are located in the Loire Valley, where the harvesting conditions were very good. "Therefore, our Galas have a good conservation capacity."

The Pom'Evasion producer group

Towards organic production
"The 2018 challenge of Pom'Evasion is to support producers as they transition to organic production and develop adapted ranges," said Olivier. "Currently, there are 7,500 tons of apples in between transition and becoming organic."

"We sell our organic apples under the brand Henriette Jolly Bio. This brand offers a complete range that is very varied in terms of taste. Old varieties that have the taste of yesteryear, more classical varieties such as Gala, Golden and Granny, as well as more innovative varieties such as Ariane are offered. All tastes and colors are produced. "

Case and flowpack Henriette Jolly Bio

"We also offer pears under the brand Henriette Jolly Bio. There are four varieties: the Angélys, the Comice, the Conference and the Xenia. The company's organic products are intended for specialized supermarkets and mass retailers.

A balanced market
"Today, the supply of organic products is still below demand, but we must remain cautious. Although the organic market is a fast-growing market, it is still a niche market for now. For the last five years, market growth has been stabilizing prices because supply and demand remains balanced. In any case, the specifications of organic farming are more consistent with our business, because they are more flexible in terms of visual defects. "

Export
Pom'Evasion exports 50% of its production through the subsidiary Select'Fruit. "We are one of the big exporters to England serving the mass market. We also sell a lot in Asia and South America. We are also active in the Middle East, but currently, it is a very competitive market with aggressive prices. "

French apples all year long
With 28 different apple varieties, Pom'Evasion is a real apple specialist. The eleven producers operate 1,000 hectares of orchards, including 150 hectares of organic produce. The company offers French apples all year long.

Henriette Jolly Golden Package

Henriette Jolly Royal Gala Package

For more information :
Groupe Pom’Evasion 
Parc d’activités de Lanserre, 10 rue de la Fuye
49610 Juigné Sur Loire Les Garennes sur Loire
Tel: +33 (0)2 41 95 72 20
Email: commercial@pomevasion.fr  
www.pomevasion.fr 


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