Cool Fresh has been a specialist in garlic for years. Originally Cool Fresh focused on the import of garlic from China. In the past few years Cool Fresh is present in other countries that produce garlic by the high international agriculture standards, like Spain.
In line with the European consumer’s need for more convenience and better hygiene, in 2018 Cool Fresh developed the special BonAjo ‘Cook with Me’ concept. Top quality Spanish garlic bulbs are carefully broken down into single cloves, and packed in easy to use, resealable bags which may be stored in the refrigerator. In-house testing showed that a 100 gram pack is most suited to the consumption in most households, taking into account the shelf life of the product.
On Thursday 24 October 2018 Cool Fresh International was chosen as a finalist in the Innovation Award of the Fruit Attraction 2018 trade show in Madrid. With strong competition coming from companies such as Anecoop, Kissabel, Rijk Zwaan Iberica, Endinava and Florette, Cool Fresh International’s Nic Jooste presented a strong marketing pitch for Bon Ajo Single Garlic Cloves in front of the jury.
Cool Fresh has been a garlic specialist for many years. Originally focussing on importing garlic from China, in recent years Cool Fresh has also been building a presence in other countries where garlic is produced according to high international agricultural standards, such as Spain.
Special attention was paid to minimising odours in the refrigerator, whilst providing optimal protection for the product quality. In his pitch to the jury Nic Jooste said that Bon Ajo caters for the 4 most important needs of the culinary consumer: convenience, hygiene, food safety and consistency in taste.
Following the development of this product, Cool Fresh has been working with students from Fontys University of Applied Sciences to conduct further in-depth research into European garlic consumption. Based on this research, Cool Fresh expects to develop more garlic innovations in future.
BonAjo Single Garlic Cloves can be ordered in any quantity. Further information may be obtained from Sander Kleinjan sander@coolfresh.nl or Arie Havelaar arie@coolfresh.nl
For more information:
Cool Fresh International
Tel: +31 88 3 777 111
Email: info@coolfresh.nl
www.coolfresh.nl