Pink Lady® apples is celebrating life’s ‘good apples’ by giving fans of the brand the chance to win a trip for two to the French town of Avignon, to discover the European Pink Lady® orchards for themselves.
The competition enables fans to nominate someone they consider a ‘good apple’ on the brand’s website, to be in with the chance of winning a visit to the heart of Provence. Winners will get the opportunity to pick their own good apples in the beautiful Pink Lady® apple growing region. Ten runners-up from the competition will also receive bespoke Pink Lady® goody bags as part of the prize.
Over 92,000 tons of Pink Lady® apples are harvested in Europe each year, where the region of Provence is a significant producer with over 1400 hectares of orchards. Pink Lady® apples are grown in the world’s finest wine-growing regions, where the reliable hours of sunshine needed to develop the apple’s sweetness are guaranteed.
Lynn Shaw, Marketing Manager at Pink Lady® UK said: “We are so thrilled to be able to offer our fans the opportunity to visit the beautiful region of Provence and show them where their favourite apple is grown and harvested. "
“Showcasing the start of the journey, which each of our apples embarks on, is very important for us as a brand. We want the consumer to understand that only the best apples are selected, hand-picked and given the Pink Lady® sticker seal of approval, as a symbol of its authenticity and guaranteed consistent quality."
“Famous for its glorious sunshine and wonderful produce, Avignon is the perfect place to grow our Pink Lady® apples. We are delighted to be able to share this experience with consumers and give something back to our Pink Lady® fans who are very loyal to us.”
This is the third once-in-a-lifetime experience the brand has offered fans in 2018, having also launched a joint competition with M&S to win a trip to Australia, which also enables consumers to see the Pink Lady® growing experience at first-hand. Plus a competition to win a trip to Venice back in February.
For more information:
Carys Barker +44 0207 239 8295
Email: carys.barker@mcgpr.co.uk
www.coregeo.co.uk