Texas-based grapefruit grower-packer-shipper Lone Star Citrus, owner of Winter Sweetz, is excited to announce the launch of its bi-monthly newsletter as a resource for the trade. Lone Star Citrus said the newsletter is an extension of the company’s commitment to providing resources to buyers and will share important crop updates like product condition, volume and market information.
This year, Winter Sweetz’s groves experienced an optimal summer with timely rains that produced more tonnage on the trees than the previous year. This heavier volume of fruit, strong juice market price and small gap between the California and Texas season, has the company expecting a steadier market this year. Newsletter subscribers will be the first to know harvest updates and gain further insights as the crop hits the market and progresses throughout the season.
"We are looking forward to an abundant harvest this year and sharing valuable insights with the trade as the season kicks off,” said Trent Bishop, Vice President of Sales at Lone Star Citrus Growers, “Due to several factors being slightly different than they were at the start of last season, we expect the first 6 weeks of the Texas season to be a less volatile market than it was last year, possibly taking out the peaks and valleys leading up to Thanksgiving.”
In addition to the trade newsletter, over the last two years Winter Sweetz has invested in building an extensive market database that is designed to be a helpful resource for its retail partners and grow shopper demand in the category.
Attendees at PMA Fresh Summit can visit booth #1800 to talk to the Lone Star Citrus Growers team and learn more about this year’s crop and how their targeted research can help increase sales and grow the category.
For more information:
Beth Keeton
Tel: +1 (214) 444-7459
bkeeton@dma-solutions.com
www.wintersweetz.com