Ocean Mist Farms is has shared that its fall consumer promotion is underway, encouraging shoppers to incorporate artichokes and other products into their meals this fall. The strategy includes a Fall Flavor Giveaway sweepstakes, food influencers and brand ambassadors, geo-targeted mobile couponing technology, targeted social media advertising and media placements.
The promotion time frame aligns with the fall holiday season and all the eating occasions that come at this time of year. Ocean Mist Farms said it seeks to elevate its artichoke and Season & Steam vegetable line as a solution for holiday entertaining as well as every day meals.
The promotion utilizes two key food influencers, Chrissa Benson from Physical Kitchness and Kaleigh McMordie from Lively Table.
Additional campaign investment includes Carissa Bealert, registered dietician and nutritionist, who will represent the brand in 6 televised media segments, and iBotta, a couponing app, with the intention to generate trial.
“We know that this time of year can be especially busy for our shoppers, and we want to make sure they know that our products are perfect for a quick, delicious, and nutrient packed meal,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We have invested in a marketing strategy that we know increases sales based on coupon redemptions. The Fall Flavor Giveaway is another fun, on-trend and engaging promotion to elevate this message and inspire shoppers to purchase our products during the months ahead.”
To learn more about Ocean Mist Farms, visit them in booth #1132 October 19-20 at PMA Fresh Summit.
For more information:
Beth Keeton
Tel: +1 (214) 444-7459
bkeeton@dma-solutions.com
www.oceanmist.com