Alsum Farms & Produce Inc. will introduce their latest brand, Harvest Delites, at the PMA Fresh Summit on October 18 - 20, 2018 in Orlando. Stop by Alsum Farms & Produce Booth #4135 at Fresh Summit to see the new Harvest Delites packaging, learn how Potatoes Fuel Performance, and sample a pre-exercise potato recipe.
Attendees at PMA Fresh Summit will also see Alsum Farms & Produce newest brand, Harvest Delites. The brand launches with fresh market Wisconsin Russet potatoes in 5-and 10-pound poly bags and is available year-round. According to Alsum, the Harvest Delites brand features packaging that demonstrates on how farmers nurture the crop and the soils they grow in. The backside of the packaging features a potato recipe.
Harvest Delites is available at retail grocers in the Midwest alongside Alsum Farms & Produce line of conventional, organic and specialty potato offerings.
“At this year’s PMA Fresh Summit the Alsum Farms & Produce booth will highlight the Potatoes USA Potatoes Fuel Performance messaging and their new “What are you eating?” campaign that shows how potatoes fuel athletic performance,” says Heidi Alsum-Randall, Chief Operating Officer of Alsum Farms & Produce. “The campaign is based on the idea that consistently being your personal best isn’t just about how you train, it’s about what you eat. The campaign demonstrates the power of the potato through everyday athletes and those seeking an active lifestyle that can influence consumers to think about potatoes differently.”
For more information:
Heidi Alsum-Randall
Alsum Farms & Produce, Inc.
Tel: +1 (920) 348-6703
heidi.randall@alsum.com
www.alsum.com