Bejo Seeds, a non-GMO hybrid seed company, has licensed to Flavorful Brands their seeds to grow produce. Flavorful Brands will run the new partnership to commercialize this produce.
Flavorful Brands' initial focus is the national expansion of the Tasti-Lee® tomato brand. Additional brands are being developed for the onion, kohlrabi and cabbage categories. These products will be available through Flavorful Brands' distributor network in bulk, retail packs and value-added forms (fresh-cut, ready-to-cook/eat).
Mark Overduin, President, Bejo Seeds, Inc, said, “Bejo develops, produces and sells seed for global markets. We produce fruit and vegetable seed for conventional markets as well as organically produced seed for the organic markets. Our products are high quality hybrid varieties which bring direct value to growers, processors and distributors, and now to the consumer with outstanding flavors and culinary traits. We are very excited to partner with the Flavorful Brands team to successfully bring these tasteful products to market in a way that consumers can recognize, enjoy, and return to for consistent quality and a great eating experience.”
Flavorful Brands is led by food industry executives Christopher Lindley (President/CEO) and Jose Marrero (Chief Operating Officer). “Consumers want to eat the best produce available, but most are not really aware that great produce starts with superior seed," said Lindley. Jose Marrero added “a brand is a promise of a consistent quality experience. When we add in the best growing and distribution practices with our network partners, we are able to deliver to consumers a trusted exceptional produce experience.”
Tasti-Lee® tomatoes are distributed by the company's partners, including Flavor1st Growers and Packers, Inc., Tomato Thyme Corporation, Lucky’s Real Tomatoes Corporation, Wholesale Produce Supply LLC and The Produce Exchange Inc.
For more information:
Jessica Kopach
Bejo Seeds
+1 (805) 570-2599
jessidanielle.k@gmail.com
www.flavorfulbrands.com