From now on, foreign trade contacts can find suppliers of Belgian fresh products using a new platform. To that end, VLAM completely renewed their export platform www.freshfrombelgium.com, which coordinates 14 different production websites. Each product website’s starting point is the story of the sector involved, as to better connect to the specific interests of the trade.
14 in a row
It’s new that the different product groups each get their own independent platform within the umbrella. This increases the ability to find said product group in search engines, and it also ensures that each website can be custom-built according to relevant content per product group. This way, a buyer or journalist from a certain sector only gets the information they’re interested in. Naturally, VLAM creates bridges between all product groups via the umbrella and clear links. The passion, skill and quality are naturally the themes of all sites.
The various websites can be found via the umbrella www.freshfrombelgium.com or via the direct links:
• www.belgianmeat.com
• www.belgianfinemeats.com
• www.belgianrabbitmeat.com
• www.belgianpoultry.com
• www.belgianeggs.com
• www.belgianfruitsandvegetables.com
• www.belgianpotatoes.com
• www.belgianpotatoproducts.com
• www.belgianseeds.com
• www.belgianorganicproducts.com
• www.belgianplants.com
• www.belgiandairy.com
• www.belgianfish.com
• www.belgianlivestock.com
Makeover
The new websites bring each of the VLAM product groups to life in their own way. Using a modular block system, each website can be custom-built so that content is optimally displayed. The familiar elements of the old platform retain their prominent place on the websites. For example, the central exporter’s databank, where buyers can find a suitable supplier, was reintegrated in the new websites. Besides, visitors can still access news, background information and a fair calendar.
Additional modules have been provided to better bring the sectors to life. Company reports, for instance, will now provide the ornamental plant production sector with a face. Videos will provide foreign contacts with a view of production, and the product blocks put a spotlight on the most important aspects of some sectors. “It’s an ideal mix to give foreign trade contacts and journalists a good view of our sectors,” According to VLAM.
Polyglot
People active in export need to think in several languages. That’s why all websites can be accessed in four languages: Dutch, French, English and German.
Source: VLAM