Giorgio Fresh is celebrating its 90th anniversary by unveiling its new packaging at this year’s PMA Fresh Summit in Orlando, Fla.
The company started with a packaging refresh, as they said it is the first interaction the consumer has with the brand. According to Giorgio, consumers are looking for clean, simple labels in bold colors that stand out on the shelf.
Giorgio will celebrate their new packaging and anniversary milestone at this year’s Fresh Summit with a new booth featuring an open footprint which the company said will allow it to showcase its “Wall of Innovation,” cooking station and the Giorgio coffee stand.
“Giorgio has a beautiful and rich history that started in 1928 when Pietro Giorgi built his first mushroom house in Temple, Pennsylvania and started our long-standing tradition of growing high-quality,” said Greg Sagan, executive vice president of sales and marketing. “As we head into the tenth decade of service to our customers, we are proud to offer the same quality in packaging that speaks more to today’s consumer.”
Giorgio are inviting people to stop by booth #2872 for a first-hand preview of the new packaging and to celebrate the 90th anniversary over a cup of coffee.