Bananas and plantains are currently the most consumed fruit in Europe and the United States. That is why the Balamya Agricultural exporter, of Guatemalan origin, decided to venture into this field and started to export a large amount of frozen bananas since the end of 2017. The frozen banana is used as food and by the industry for the elaboration of infant foods (porridges), juices, and dehydrated bananas in many shops and restaurants that are dedicated to baking.
According to Estuardo Castro, the general manager of Balamya, they decided to export frozen bananas after realizing that this product could provide many opportunities for the Guatemalan industry. It is an innovative product that provides a new field for export in Guatemala and promotes and generates profits for more than 150 thousand Guatemalan families that produce bananas and plantains.
Since Guatemala grows its banana in its subtropical and tropical areas, the company gets its raw material from the Department of Retalhuleu and the Port of Iztapa. After passing through a strict quality control, the fruit is processed and frozen in different presentations to be exported later.
A very innovative product
To date, this frozen banana has been very well received by the local and international market. The company has plans to expand its borders to Europe, as it currently only exports this product to the United States and Canada.
The banana is a perishable product so its commercialization requires an efficient logistics in all of the production chain to guarantee the product reaches consumers in optimal conditions.
The production of frozen bananas is a great opportunity for small producers who can not compete with large transnational companies that export large-scale conventional bananas.