Metis®, the stonefruit brand, is rounding off a successful season with a burst of sampling activity in partnership with Costco Wholesale UK. It will be sampled in all of Costco’s 28 warehouses on 6th October, offering members the chance to try Metis® Sunset Sky. Sun-drenched summers give this late summer-ripening plum extra goodness with a soft, juicy bite and bold pink colour.
Metis® is a family of four fruits: Oxy Solar, Safari Star, Sunset Sky and Dark Moon, all available during different periods of the season, which runs from June to November.
Metis® is a unique plum-apricot blend, the product of natural cross-pollination by bees, using selected apricot pollen and plum blooms in the first stage. The resulting varieties are then expertly crossed with plum trees to produce Metis®. Metis® is firmer and more flavoursome than other stonefruits; as juicy as a plum but easier to eat, with its firmness making it more portable than its competitors.
Lynn Shaw, marketing manager at Coregeo®, said: “The response to Metis® this year has been overwhelmingly positive. The appetite for new, interesting fruit is stronger than ever, and the consistent guarantee of quality offered by Metis® has been a hit with consumers. We’re confident that the sampling in Costco Warehouses will attract new fans, as the taste credentials of Metis® really do stack up in terms of what else is available in the category.”
Metis® is marketed by fresh produce brand marketing specialists Coregeo® who is also behind household fresh produce brands Pink Lady® apples and Tenderstem®, which have seen huge growth over the past five years.
For more information:
Katy Meehan
Email: katy.meehan@mcgpr.co.uk
Tel: +44 113 307 0113
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