Concord Foods is celebrating 50 years of producing its signature lemon and lime juices with the launch of renovated branding that replaces the tags traditionally placed on the fruit-shaped bottles with a modern shrink wrap design.
“While we have brought a more vibrant look to our newer products, our very first product - the lemon and lime juice bottles - remained classic,” said Charles Olins, vice president of sales & marketing at Concord Foods. “After 50 years, we decided it was time to rebrand and repackage the beloved juices.”
Concord’s fruit-shaped citrus juice bottles have long been a shopper favorite for boosting the flavor of fresh fruits and vegetables since they first hit produce department shelves in 1968. In fact, the company’s citrus juices have become its most recognizable product, owning 64 percent of units sold in the category as of 2017.
The company aims to launch the brand into a new era with the bright and modern design that speaks to today’s shoppers and increases product visibility with the new branding. Most recently, the company has expanded its offerings to also include freeze dried veggie snacks and caramel apple M&M’S® kits just in time for fall eating occasions.
“Our mission is to provide products that enhance the shopper’s eating experience and promote greater consumption of fresh foods,” added Olins. “Our research shows that people believe fruits and vegetables benefit from the flavor boost our items provide.”
Concord is debuting the new products and branded juices at PMA Fresh Summit Friday and Saturday, October 19-20, 2018 at booth #2049.
Contact:
Beth Keeton
Tel: (+1) 214-444-7459
http://www.concordfoods.com/