The cooperative Cuna de Platero has reported that it will be announcing its bet on digital transformation and the 4.0 industry at the Fruit Attraction trade fair (23-25 October, Madrid). This is what its general director, Juan Báñez, has stated during Agrobank's "Innovation in the agricultural sector in Huelva" conference.
"The commitment to R & D & I has been introduced in all parts of the company, from the field to the warehouse. This translates into elements such as autochthonous strawberry varieties or the technology applied in the production chain to make it fully compatible with our natural environment," explained Báñez.
The digital revolution is arriving to the cooperative with the 4.0 Industry. "This is now allowing us to have processes that are reliable, safe and consistent." The modernization and digitalization of all processes "has allowed us to improve the quality, optimize resources and improve energy efficiency." In this digital transformation, Cuna de Platero has bet "on collaborative robotics, because the combination of people and robots allows us to be more efficient, create more jobs at the cooperative and have professionals on board who are qualified and prepared for this new digital environment."
Under the slogan "We incorporate the latest in order to remain at the forefront", Cuna de Platero "has found the way to incorporate the intelligent industry, managing to adapt to the demands of its customers with a more personalized service." Those visiting Cuna de Platero's stand at Fruit Attraction (Hall 9. Stand 9E05) will be able to learn about the cooperative's new technological profile thanks to a virtual visit to its facilities, where they will receive detailed information.
This season, Cuna de Platero is also consolidating its "Your Global Berry Partner" model this campaign, which allows it to offer fruit all year round to national and international clients. In addition, "we are putting the spotlight on the field, where everything starts for our cooperative, showing the consumer that the work of the producers is the pillar on which we stand ("From our fields to you").
According to the CEO, sustainability is still the main focus for Cuna de Platero; that is, "economic, environmental and social sustainability." Other important goals are keeping the turnover stable and generating employment, while maintaining its commitment with people and social development."