OZblu blueberries do not only hold the record for the world’s heaviest blueberry but are now chasing speed records as well. Arriving in China from Chile, OZblu blueberries hit the local market on the morning of 19 September 2018 in Beijing, and were sold out by mid-morning: that is at a speed of about 300kg per hour. “That has to be a record for blueberries at the fresh produce market,” said an ecstatic Andés de Witt, Managing Director of LaFrut, the company producing OZblu varieties in Chile.
“The Chinese consumer is arguably the most discerning buyer of quality fruit globally,” said Roger Horak, founder and global CEO of United Exports. Our fruit literally flew off the shelves as if it were a Black Friday sale, except that this was not at a discount.”
“This is borne out by the price variance in the market. These OZblu blueberries ended up being sold at 1,6 times more than the next-best brand from Peru, and a staggering 2,2 times above the average price that was fetched by Peruvian blueberries overall,” said Horak. This not only reaffirms the growth in the category but also that consumer preferences are shifting when it comes to blueberries. The market will pay for premium fruit that meets their requirements.”
For further information
Chloë Frey
Email: chloe@unitedexports.com.au
http://www.united-exports.com/