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'Spooky Foods' campaign to entice more shoppers to buy exotic produce

Frieda's Specialty Produce is offering “Spooky Foods” in an effort to bring more fruits and vegetables to this sugary treat-filled holiday. According to the company, traditional fall pumpkins and squash with a Spooky Foods destination display will entice shoppers to buy more of these fruits and vegetables.

“Halloween is the perfect time to showcase the weirdest tropical fruits and specialty vegetables that you offer,” says Alex Jackson Berkley, assistant sales manager of Frieda’s. “Shoppers will be picking up their Halloween essentials during their regular shopping trip, so take advantage of their time in the produce department and build Halloween sales.”

“Build out your Spooky Foods displays with items like Jackfruit and Kiwano, and keep shoppers exploring the display with Rambutan, Buddha’s Hand, Fresh Ghost Peppers, and Dragon Fruit,” added Berkley. “Why should the center aisles have all the Halloween fun?”

For more information:
Sadie Carpenter
Frieda's Specialty Produce
Tel: +1 (714) 733-7664
sadie.carpenter@friedas.com
www.friedas.com

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