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Roselle, the new superfruit

This week the first load of Roselle products arrived in Rotterdam for Greenfresh. Roselles are the dried calyces of the Hibiscus Sabdariffa flower. These calyces are processed into various products. It has been used for tea in many countries for years.

Roselle Farms from Malaysia has new product in its assortment, besides tea. There are Roselle drinks, Roselle syrup, Roselle jam and the Roselle edible flowers in syrup. All products that are very suitable for catering.

A great addition to our assortment of herbs and flavourings. According to Willem Kea of Greenfresh. We have challenged various top hotels, top shakers and cocktail designers for a fantastic cocktail with Roselle and a herbal tint. The reactions from the hotels are positive, the guests seem to like tasting this new product.

The jam has found its way to the buffet and the edible flowers are a small work of art in a glass of white wine, champagne or a salad. Seeing as Roselles are rich in antioxidant, they can easily be added to the list of super fruits such as the pomegranate, cranberries, acai berries and goji berries. It's not just healthy, it's also delicious!

The Roselle farms products are 100% natural. The products consist of the roselles, sugar reed and water. The product has a shelf-life of at least a year. For more information about Roselles and sales points you can contact:

Publication date: 9/19/2011


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