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Compared to 2010 while reaching more asian destinations
All Lemon announced 25% growth of the quality standard of its lemons for export

This year, ALL LEMON will have a strong presence in the renowned international Asia Fruit Logistica 2011 (Hong Kong) and World Food Moscow 2011 (Moscow) fruit fairs.

Shortly after the second anniversary of its creation, the ALL LEMON Tested & Certified for Export seal of quality announced the quality standard of its lemons grew by 25% vis-à-vis 2010, which resulted in lemons with improved fruit quality and a more refined and homogeneous aesthetic. ALL LEMON lemons have high juice content, richer than those produced in the Northern hemisphere from May to September (counter season). During this period, ALL LEMON products are sold in highly competitive markets across the world. 



“During this cycle, more than 6,000 fruit cases and 24 packing lines of each member company were inspected on a daily basis, to ensure compliance with the key qualities that enhance and differentiate our lemons –rich juice content, firmness, freshness, durability, traceability and safety, balanced color, unblemished peel conditions and uniform shape”, explained Daniel Lucci, Director at Citrusvil.
As a result of the momentum gained by the seal of quality, ALL LEMON products have reached new destinations, especially Asian markets such as Hong Kong, the Middle East, Singapore, Malaysia and Indonesia, which provide extraordinary opportunities to deploy exports bearing the ALL LEMON seal of quality.

“ALL LEMON is committed to continue tapping at new destinations. We are aware of the needs prevailing in highly demanding markets such as Asian countries, and this year, as a result of the efforts committed to improve quality, the seal has become a strong endorsement across the region, said Carlos Bertolotti, Sales Manager, Citromax . “In 2011, export volumes grew four times more than in 2010, exceeding by 60% the record volumes reached in 2008 when it ranked #1 in terms of volumes exported to these markets”, he concluded. 



ALL LEMON continues to grow. The firm, currently formed by twelve major players, has added a new member –Moño Azul, a renowned fruit and citric Argentina-based producer. Therefore, ALL LEMON member companies currently are Argenti Lemon, Citrusvil, Citromax, F.G.F. Trapani, Frutucumán, Ledesma, La Moraleja, Latin Lemon, Moño Azul, Pablo Padilla, San Miguel and Univeg Expofrut Argentina.

ALL LEMON is open to continue adding new members committed to work jointly towards a better product quality. In addition, the firm encourages individual and joint actions to consolidate its members as socially responsible companies, committed to the environment protection, the social development of their employees, and the surrounding communities.  
 
Counteracting frost action 

To avoid the presence in the cases of lemons affected by frost, which is common during July and August in Argentina, each Winter ALL LEMON implements a specific preventive action program that is executed in parallel by the different parties involved: the seal member companies and ALL LEMON inspectors. Both parties are responsible for reinforcing controls in the field and at the packing lines, to ensure customers the utmost care has been taken to protect the fruit released, while strengthening the confidence in the fruit received bearing ALL LEMON seal of quality.

Contact:
Martina Delacroix
Mobile: 00 54 9 11 66447260
E-mail: mdelacroix@p-per.com
           martinadelacroix@gmail.com

Publication date: 9/7/2011


 


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