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Dutch consumer prefers processed vegetables in a jar

Almost half of the Dutch consumers (45%) regularly buys vegetables in a jar. This is according to Europe-wide research by InSites Consulting as instructed by the European federation of packing glass FEVE. Of all Europeans taking part in the research the Dutch choose for jars as packing for processed vegetables more often.
45% of the Dutch consumers regularly buy vegetables in a jar compared to an average of 14% of all Europeans asked. 38% of the Dutch respondents (average 11% in Europe) buys processed vegetables in a jar most often and 41% says they prefer processed vegetables in a jar.  Plastic and cans follow far behind jars as a packing option.
"Glass protects the taste of food best", according to Viviika Remmel, European Marketing Manager Food of O-l world leader in glass packings and a member of FEVE. 65% of the more than 8,000 participants in the research agreed. In addition glass protects whatever is inside, also the texture of the product. And still more importantly on the shop shelf; the consumer sees exactly what he buys." The respondents in the InSites research regard jars as safe for the health as well and as environment friendly.

Processed vegetables on the increase
Like fresh vegetables, processed vegetables fit into a healthy eating pattern. The European Union support campaigns in various countries to promote the eating of fresh and processed vegetables. In the Netherlands consumers can find information, recipes and tips on the website: Freshly processed vegetables are ready in a jiffy and also just as healthy as fresh vegetables.


Publication date: 9/2/2011
Author: Gerard Lindhout


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