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Ocean Mist Farms announces spring promotion sweepstakes winner
US: Wisconsin woman wins $10,000 in artichoke sweepstakes

Linda Custard of Superior, Wisc. has never loved artichokes more.  Custard won $10,000 in Ocean Mist Farms’ spring promotion, the “Easy to make. Easy to win.” sweepstakes.

In addition to Custard’s cash prize, she and 60 other sweepstakes participants received a case of field fresh artichokes delivered to their homes.

“I was absolutely blown away when I won,” Custard said.  “And the case of artichokes was a fantastic centerpiece to my family’s Memorial Day celebration. We grilled them and tried a bunch of new recipes.”

Custard said she buys fresh artichokes at Super One Foods or Walmart in Superior, Wisc.

Ocean Mist Farms’ first-ever consumer sweepstakes ran for six weeks during the peak of spring artichoke season.  During that period, shoppers were directed to Ocean Mist Farms’ new mobile site, m.oceanmist.com, where they could enter to win a grand prize of $10,000.  To qualify consumers had to provide an email address and become an Artichoke Aficionados club member.

The promotion was publicized through point-of-sale signage, QR codes, Facebook, Twitter, retail artichoke display contests and email blasts to all Artichoke Aficionados club members.

“The promotion was an incredible success,” said Kori Tuggle, director of marketing and business development.  “Membership in the Artichokes Aficionados club grew 400 percent from 8,600 to 34,121.”

Kori Tuggle 
Ocean Mist Farms 
Tel: 831.633.2144   
Email: korit@OceanMist.com   

Publication date: 6/17/2011


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