A+ | A-
European flavours in the Canadian kitchen

Reception for the launch of the project

European Flavours have started a project focused on Canada which promotes fresh and processed European fruit and vegetables and  is  sponsored by the European Commission. This follows the success of a similar project in the United States, Russia and Japan.

The main activities are participation in big exhibitions such as the CPMA and organize side-show events. They also give samples at different retail stores. “The Mediterranean kitchen is a healthy fat-free kitchen and that’s what we promote in Canada”, says J.C. Barros of European Flavors

Presentation of the project

Agri-Mondo will be the partner for European Flavor in Canada. “We feel it  is a very good match with our company and the project”, says Adriana Borselinno of Agri-Mondo.

“Our first campaign which covered the United States, Russia and Japan was a big succes. Our export of kiwis under the ‘Made In Blu’ label for example increased  by  25%”, says Furio Mazzotti of Made In Blu. For this second project only Canada is added.

For more information, please visit: www.europeanflavors.eu

Publication date: 4/26/2011
Author: Sander Bruins Slot
Copyright: www.freshplaza.com


Receive the daily newsletter in your email for free | Click here


Other news in this sector: