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Australian Fresh juice misleading, ACCC says

The Japanese-owned company has been forced to rebrand its Berri Australian Fresh juice and amend its Daily Juice Company packaging following an Australian Competition and Consumer Commission investigation. The changes have been welcomed by Riverland citrus growers who claim misleading labelling and an increase in concentrate imports has slashed SA valencia production by 160,000 tonnes a year.

The ACCC was concerned that Berri Australian Fresh packaging suggested that it only contained juice that was recently squeezed, when in fact the products in the range may contain either fresh juice or a blend of fresh juice and aseptically stored (in sterile bags, after extraction) juice.  National Foods said the Berri Australian Fresh packaging was likely to have misled some consumers and contravened the Trade Practices Act 1974.

The ACCC has accepted a court enforceable undertaking from National Foods to change the name of Berri Australian Fresh to Australian Grown when new packaging is available to ensure that no consumers are misled in future.


Publication date: 1/3/2011


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