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Belgium: Special Fruit chooses Fairtrade

Special Fruit is a worldwide importer of a broad but very particular range of fruit and vegetables, from berries to exotic species and specialities.  Their local presence and worldwide contacts enable them to maintain an optimal balance between supply and demand throughout the year. The company mainly supply European wholesalers and distribution chains.

François & Patrick Maes, Directors Special Fruit:

If you grow as an organisation, then the realisation that you also want to pursue other values in addition to purely economic motives grows too. Every organization is part and parcel of society. And naturally you also become aware of this. We are convinced that “corporate social responsibility and sustainable entrepreneurship” will play an increasingly important role in economic development.

If, like Special Fruit, you operate globally then you cannot afford to only focus on prosperity in your own region. It is in our interest to ensure that our growers also benefit. And if we can contribute to their welfare, then we will gladly do so. So it’s worthwhile to combine both these values. We feel that contributing to fair trade in our business is a challenge for our organization. We realize that there is still a long way to go but in recent years we have already made some efforts to develop fair trade products. It is clear that this requires a lot of preparation but we are committed to continue and are now ready to announce the first concrete results.  

The company is pleased to announce that they and some of their importers will together be starting to introduce the first products from the BestChoice range under the Fairtrade label, namely beans, snowpeas, sugarsnaps and lychees.

The first boatload of lychees from Madagascar is now in transit and is expected in Zeebrugge on 17 December. Production capacity for SF : 40 t (available in December/February) - volume can be increased

From week 52 snowpeas will be arriving from Guatemala by boat (5000 kg per week). As of now Bobby beans (500 kg per week) and Sugarsnaps (2000 kg per week) from Guatemala are available by air on special order.

In January they also expect to add mangoes from Peru to the range under the Fairtrade label. Production capacity for SF : 100.000 cartons of 4kg (volume can be increased).

"We will keep working on expanding our range under the Fairtrade label!"

Tel: +32 3 3170660

Publication date: 12/15/2010


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