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MTEX leads with JAFFA branded citrus

With more than 8,500 hectares of agricultural holdings, Mehadrin Tnuport Export (MTEX) is Israel’s largest grower and exporter of horticultural products. Its band of dedicated growers produce 110,000 tonnes of citrus a year and around 70,000t of other fruit, vegetables and potatoes.

The company is the leading supplier of the world-renowned JAFFA citrus, representing more than 65 per cent of all sales of the brand that has given Israeli citrus an added identity with consumers for more than half a century.


The company is part of The Mehadrin Group, which also has interests in companies that specialize in salad vegetables, mangoes and pomegranates. MTEX has branches in Sweden, France, Holland and England that operate with a large degree of autonomy, which enables them to use the best service available in their local region.

Clearly, citrus is a very important product for MTEX and the Israeli season spans the entire European winter and spring, running from September right through to June, taking in pomelos, grapefruit, easy peelers, Navel, Valencia and Shamouti oranges.



One of the major issues for Israel as a country is an acute shortage of water for both human consumption and agricultural use. All fresh water is, understandably, earmarked for human consumption, so growers of fresh produce have to be innovative to ensure that they have sufficient recycled water to irrigate their crops.
MTEX operates 17 wells and recycles water in hill and coastal aquifers, giving its growers access to some 15 million cubic meters of recycled water for their orchards and the other agricultural areas. There is a secondary benefit to the wells, as the company also provides the Israeli government with millions more cubic meters of drinking water each year for home consumption.

MTEX is still in the early stages of its new season, but already the signs have been promising. An extremely hot August has brought all of the crops forward by around 10 days, which has already paid dividends in the grapefruit sector. The production season has been extremely good, the quality of crops is excellent and a very good demand across the board over the next few months is expected.

Contact:
MTEX Holland
Tel: +31(0)180642570
Fax: +31(0)180642571
Michiel Klop & Sander Venema – sales@mtex.nl

Contact:
MTEX UK
Tel: +44(0)2031143030
Fax: +44(0)2031143040
Marius du Plessis - marius@mtexuk.com


Publication date: 11/10/2010


 


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