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Aisie Sinclair of Ocean South:
Holland: “Ultimately our clients should earn money from our products”

During June this year Ocean South opened an office in Barendrecht, Holland. The international business, which also has offices in South Africa and Russia, concentrates on trading fruit to mainly Eastern Europe, Russia and Scandinavia. Together with Chilean partner 'Chilfresh', Ocean South is in a position to supply a wide assortment of quality products to its customers. The sales team in Barendrecht consists of Michel de Groot, Leon van der Geer and Aisie Sinclair.
Ocean South imports products from South Africa and Chile. In addition they purchase from local companies. About 80% of the total goes to Russia and Eastern Europe, Aisie Sinclair of Ocean South tells. "We have a specialist in South Africa for these markets, who knows exactly what our clients require and which products are suitable for this market". Ocean South imports citrus, apples, pears, and grapes from South Africa and grapes, apples, pears, kiwis and cherries from Chile. As far as local purchases are concerned Ocean South can supply all available vegetables and fruit for which a demand may exist. 

The team of Ocean South with 2nd from left Leon van der Geer, Andre Luteijn, Aisie Sinclair
and Michel de Groot

The most important part of the activities of Ocean South is to enter into and maintain long term relationships with both suppliers and customers. "Ultimately our clients should earn income from our products, but of course suppliers as well" 
according to Aisie. "The trade for a large part is based on trust and with our reliable contacts, who are aware of our clients' requirements, we achieve the result we wish for".
Trading with Eastern Europe and Russia is done mainly through wholesalers. According to Aisie retail is becoming more and more important, "but only a small part is purchased directly". Aisie mentions, that durability is an important point in these markets. "Very often the correct facilities are not available to cool the products properly, so that extra attention must be paid to that". In Scandinavia almost everything goes to retailers via existing suppliers. "Only top quality products are exported there, as a result of which they are prepared to pay a slightly better price".

The South African citrus season is almost finished. Aisie exoects the final shipments to arrive soon. "Despite the quiet market it has been a rather stable season". Andre Luteijn of Chilfresh expects the first Chilean cherries to be available towards the end of October. According to him there will be a good supply of cherries. Aisie and Andre mentioned that they to want to concentrate mainly on the quality of both products and procedure during the coming months. Additionally Ocean South hopes to maintain and to strengthen everything which  they have already built up.

Ocean South
Michel de Groot en Léon van der Geer
59a, Zuideinde
2991 LJ Barendrecht
Tel +31 180 64 1 181/182 (Michel) 183/184 (Léon)
Fax +31 180 641 189

Publication date: 10/16/2009


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