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NL: Cerisa: a new cherry brand in the top sector

As the new cherry season begins a new brand of Dutch cherry appears on the market: Cerisa. A cherry which shoots immediately to the top end and which the connoisseur can delight in. According to top growers Rob Janssen and Willie Bouwmans Cerisa is a quality band in more than one way: "It's not only the quality of the cherries, but also the unique way in which this quality is guaranteed to the consumer."


"With Cerisa it's not only about a cherry, but the ultimate cherry experience", said co-initiative taker Sjaak Walraven. "You've first got to see it, feel it and most of all taste it. If you do this just once then you will be totally sold and understand what we mean by Cerisa quality", said Willie Bouwmans from the company with the same name in Puiflijk. "Cerisa cherries are full of taste and volume, bigger than 28mm. The cherry is dark red to black in colour and crisp. Above all super fresh, which you can see from the green stalk. You really have an excessively polished diamond in your hands, the cherry shines so much." That concerning the intrinsic qualities of the cherry. "But the Cerisa cherry-brand really stands out from the rest by means of quality conservation during transport to the consumer", said Rob Janssen. "Our cherry is transported as standard in a luxury air-conditioned box with help from so called Xtend-technology. "By these means the freshness of the cherry is guaranteed."



Origin

Cerisa® is originally a cherry from Switzerland, a country that symbolises quality. More information can be found on the website www.cerisa.ch.

Exclusive

Cerisa profiles it's self with the Dutch products in the direction of the better fruit and veg wholesalers, top chefs and top catering establishments. "They should all be able to count on us", thus Willie Bouwmans. "For our constant quality, our knowledge, our professionalism. In all cases we want to be a durable, reliable business partner."
 

Unique crop

Cerisa cherries are grown in a unique manner. Bouwmans: "The trees are permanently under a polythene roof. The advantage of this is that the cherries are not affected by rain or hail damage. Also, we can by these means, give our customers delivery guarantees and the cherries can grow to king-size with an ultimate taste." In addition only the best cherry varieties, namely Kordia and Regina, come under the Cerisa-cherry brand.

Promising

The cherries hang shining on the tree to ripen. "It looks very promising", said Janssen. "We are sure that the Cerisa will offer the consumer the ultimate cherry experience."



More information

More information about Cerisa® you can request cherries via info@cerisa.org. You can also contact Rob Janssen, Van Heemstraweg 15, 6653 KA Deest or via tel. 0031 (0)487 – 51 22 82.

Publication date: 6/22/2009
Author: Nichola Watson
Copyright: www.freshplaza.com


 


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